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About Us

A Beautiful Life Brands is the New Jersey boutique dubbed a ‘national treasure’ by Marie Claire magazine - and their signature products have been featured on Refinery29, XOJane, Fox News, and NBC's Today Show. ABL takes expertise gained from years in the beauty biz and filter it through a unique rock & roll sensibility. The result is a collection of super cute, totally cool, cutting-edge beauty products with an emphasis on safe, natural, and effective formulations. Their many creations include The All Nighter Styling Powder, Honey’do Shampoo, PreGame Texturizing Spray, and Unicorn's Mane Smoothing Serum.
A Beautiful Life Brands has partnered with fine retailers like ULTA, Forever 21, Urban Outfitters, ASOS, Selfridges, The Conran Shop, Colette -- and many more world-wide.
Tony is the creative director of A Beautiful Life Brands. He owned a doo-wop motel in Wildwood NJ before launching ABL with Jennifer. His band Brother Eye was once called "The coolest band in America" by Rollingstone.com.