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About Us

A Beautiful Life Brands is the cult-fave collection of super cute, totally cool, cutting-edge beauty products with an emphasis on safe, natural, and effective formulations. Developed at the New Jersey boutique dubbed a ‘national treasure’ by Marie Claire magazine, their signature products have been featured on Refinery29, XOJane, Fox News, and NBC's Today Show. Founder Tony Artur takes expertise gained from years in the beauty biz and filters it through a unique rock & roll sensibility. Their many creations include The All Nighter Styling Powder, Honey’do Shampoo, PreGame Texturizing Spray, and Unicorn's Mane Smoothing Serum.

A Beautiful Life Brands has partnered with fine retailers like ULTA, Forever 21, Nasty Gal, Urban Outfitters, ASOS, Selfridges, The Conran Shop, Colette -  and many more world-wide!

Tony Artur is the founder and creative director of A Beautiful Life Brands. He once owned a doo-wop motel in Wildwood NJ, and his band Brother Eye was called "The coolest band in America" by Rollingstone.com.